Moxxor (green lipped mussel oil..) disqualified by Byron Richards (www.wellnessresources.com)
* Reading the article below says enough I think...
Whole article: http://www.wellnessresources.com/health/articles/dha_krill_oil_gree...
The Green-Lipped Mussel Fantasy
Taking the cake for ridiculous EPA/DHA health claims is the maker of a green-lipped muscle product. The company promotion on its website states, “The omega-3 fatty acids found in greenlip mussels are up to 250 times more effective than other omega-3 oils in the market….these omega-3s are of such a high concentration and natural balance that it would take 247 capsules of salmon oil for example to equal just 1 capsule.” Other websites promoting this product refer to fish oil supplements as obsolete. Yes, it is just another network marketing company doing its thing. Yet, the message is not truthful and may have the net result of harming those who need proven amounts of DHA and EPA to protect their cardiovascular health.
Green-lipped mussel has been around for several decades and has a handful of studies showing that it has anti-inflammatory properties and may help improve pain in mild to moderate osteoarthritis. Some preliminary test results show that its main biologic activity is to reduce lipoxygenase activity, possibly reduce COX2 activity, and reduce some inflammatory cytokines such as TNFa. However, there are numerous nutrients with proven human clinical trials, which cost far less and have much better studies, that do the same thing (5-Loxin, curcumin, and quercetin to name a few).
Furthermore, new science is showing that excess leptin, due to obesity, is turning on gene signals and inflammatory cytokines that are driving the process of joint destruction in both rheumatoid arthritis and osteoarthritis. In this study curcumin was able to stop this inflammatory response. However, getting to the source of the joint destruction problem means people should learn to eat in harmony with leptin, at which point there would be less inflammation in the first place (actually solving the source of the problem).
I don’t have a problem with anyone who takes green-lipped mussel for inflammation and likes the result. If something works for you, great. Personally, I have seen consistent improvement for less cost with much better studied and documented nutrients.
What I do have a problem with is green-lipped muscle being promoted as a superior omega 3 supplement, claiming to be hundreds of times more potent than fish oil and therefore fish oil being obsolete as a dietary supplement – translation: buy green-lipped muscle and not fish oil.
These wild claims of superiority are based on one 12-year-old animal study, Anti-inflammatory activity of a lipid fraction (lyprinol) from the NZ green-lipped mussel. The funny thing about this is that the company making the wild claims is using a study done by their competitor’s product as “proof” of their own supplement. This is a first in network marketing hype. Network marketing companies typically concoct their own “studies,” which are seldom published, and then exaggerate the meaning of their findings. In this case we have a situation wherein the findings from another company’s product are being extrapolated over to their own product. In fact, the unsubstantiated claim that their product is twice as potent as the one studied is being used to further exaggerate the claim of potency.
The dose of green-lipped muscle used in the study was abnormally high: 50 mg of Lyprinol per kg, or three capsule per day for a rat. If you are a 132 pound adult that means you have to take 1 bottle (60 capsules) of Lyprinol per day to reach the dose that was studied. However, the new product making the outrageous claims appears to have around 37 mg of green-lipped muscle per capsule, meaning that you will need 83 capsules of it per day to approximate the dose used in the study (retail value = $69 per day).
The study involved inducing inflammation in the paws of rats and then measuring the inflammation by subjective observation over a 16 day period while various doses of different nutrients were used in different groups. The experiment is foolish because the amount of salmon oil used for comparison (1850 mg/kg) would never be consumed by any human; in fact, it would be dangerous to do so.
The results showed less swelling in the Lyprinol group compared to the salmon oil group. However, the results of the study are not statistically significant. In fact, no statistical analysis of the data was published – meaning that the study has no scientific validity.
Currently, this study is being used to claim the superiority of green-lipped mussel to fish oil. Those promoting this notion compared the milligrams of Lyprinol to the milligrams of fish oil, and multiplied that by the statistically insignificant amount of improvement, which was arrived at by subjective measurement in the first place. And now you, the consumer, are supposed to believe that fish oil is obsolete!
In addition to the obvious shortcomings of this study, and preposterous promotion of it as proof of superiority of an ingredient, the primary method of benefit of fish oil in your body is not by modulating inflammation. Fish oil modulation of inflammation is a secondary benefit. This means the study is irrelevant as to whether or not you should be taking fish oil for your cardiovascular health and longevity.
This story actually gets worse. The essential fatty acids in the product are mostly from Hoki fish oil, not green-lipped muscle. Each 150 mg softgel capsule of the product contains a proprietary blend of Hoki fish oil and green-lipped muscle, amounting to 106 mg of fatty acids per capsule. Of the 106 mg, there are 16 mg of EPA and 19.5 mg of DHA. Most of these essential fatty acids are from the Hoki fish oil, since the company has stated that its green-lipped muscle oil is 3% DHA. If it were all from green-lipped muscle the 106 mg would yield 3.18 mg of DHA.
Based on the C of As on the company’s website and various components of the oils, it is possible to reverse engineer an approximation of their proprietary formula. Doing the math suggests that one of their 150 mg capsules is 44 mg white grape seed extract, 37 mg green-lipped muscle oil, and 69 mg Hoki oil. This means that the amount of DHA per capsule from green-lipped muscle is approximately 1.11 mg – i.e., virtually none.
This is actually kind of humorous. The product that makes fish oil obsolete due to its “superior” essential fatty acids is mostly low potency fish oil from Hoki fish. This is now the most expensive DHA supplement on earth. Said another way, this product costs .04 cents for each milligram of DHA, making it 36 times the price of high quality molecularly distilled DHA.
Whole article: http://www.wellnessresources.com/health/articles/dha_krill_oil_gree...
The Green-Lipped Mussel Fantasy
Taking the cake for ridiculous EPA/DHA health claims is the maker of a green-lipped muscle product. The company promotion on its website states, “The omega-3 fatty acids found in greenlip mussels are up to 250 times more effective than other omega-3 oils in the market….these omega-3s are of such a high concentration and natural balance that it would take 247 capsules of salmon oil for example to equal just 1 capsule.” Other websites promoting this product refer to fish oil supplements as obsolete. Yes, it is just another network marketing company doing its thing. Yet, the message is not truthful and may have the net result of harming those who need proven amounts of DHA and EPA to protect their cardiovascular health.
Green-lipped mussel has been around for several decades and has a handful of studies showing that it has anti-inflammatory properties and may help improve pain in mild to moderate osteoarthritis. Some preliminary test results show that its main biologic activity is to reduce lipoxygenase activity, possibly reduce COX2 activity, and reduce some inflammatory cytokines such as TNFa. However, there are numerous nutrients with proven human clinical trials, which cost far less and have much better studies, that do the same thing (5-Loxin, curcumin, and quercetin to name a few).
Furthermore, new science is showing that excess leptin, due to obesity, is turning on gene signals and inflammatory cytokines that are driving the process of joint destruction in both rheumatoid arthritis and osteoarthritis. In this study curcumin was able to stop this inflammatory response. However, getting to the source of the joint destruction problem means people should learn to eat in harmony with leptin, at which point there would be less inflammation in the first place (actually solving the source of the problem).
I don’t have a problem with anyone who takes green-lipped mussel for inflammation and likes the result. If something works for you, great. Personally, I have seen consistent improvement for less cost with much better studied and documented nutrients.
What I do have a problem with is green-lipped muscle being promoted as a superior omega 3 supplement, claiming to be hundreds of times more potent than fish oil and therefore fish oil being obsolete as a dietary supplement – translation: buy green-lipped muscle and not fish oil.
These wild claims of superiority are based on one 12-year-old animal study, Anti-inflammatory activity of a lipid fraction (lyprinol) from the NZ green-lipped mussel. The funny thing about this is that the company making the wild claims is using a study done by their competitor’s product as “proof” of their own supplement. This is a first in network marketing hype. Network marketing companies typically concoct their own “studies,” which are seldom published, and then exaggerate the meaning of their findings. In this case we have a situation wherein the findings from another company’s product are being extrapolated over to their own product. In fact, the unsubstantiated claim that their product is twice as potent as the one studied is being used to further exaggerate the claim of potency.
The dose of green-lipped muscle used in the study was abnormally high: 50 mg of Lyprinol per kg, or three capsule per day for a rat. If you are a 132 pound adult that means you have to take 1 bottle (60 capsules) of Lyprinol per day to reach the dose that was studied. However, the new product making the outrageous claims appears to have around 37 mg of green-lipped muscle per capsule, meaning that you will need 83 capsules of it per day to approximate the dose used in the study (retail value = $69 per day).
The study involved inducing inflammation in the paws of rats and then measuring the inflammation by subjective observation over a 16 day period while various doses of different nutrients were used in different groups. The experiment is foolish because the amount of salmon oil used for comparison (1850 mg/kg) would never be consumed by any human; in fact, it would be dangerous to do so.
The results showed less swelling in the Lyprinol group compared to the salmon oil group. However, the results of the study are not statistically significant. In fact, no statistical analysis of the data was published – meaning that the study has no scientific validity.
Currently, this study is being used to claim the superiority of green-lipped mussel to fish oil. Those promoting this notion compared the milligrams of Lyprinol to the milligrams of fish oil, and multiplied that by the statistically insignificant amount of improvement, which was arrived at by subjective measurement in the first place. And now you, the consumer, are supposed to believe that fish oil is obsolete!
In addition to the obvious shortcomings of this study, and preposterous promotion of it as proof of superiority of an ingredient, the primary method of benefit of fish oil in your body is not by modulating inflammation. Fish oil modulation of inflammation is a secondary benefit. This means the study is irrelevant as to whether or not you should be taking fish oil for your cardiovascular health and longevity.
This story actually gets worse. The essential fatty acids in the product are mostly from Hoki fish oil, not green-lipped muscle. Each 150 mg softgel capsule of the product contains a proprietary blend of Hoki fish oil and green-lipped muscle, amounting to 106 mg of fatty acids per capsule. Of the 106 mg, there are 16 mg of EPA and 19.5 mg of DHA. Most of these essential fatty acids are from the Hoki fish oil, since the company has stated that its green-lipped muscle oil is 3% DHA. If it were all from green-lipped muscle the 106 mg would yield 3.18 mg of DHA.
Based on the C of As on the company’s website and various components of the oils, it is possible to reverse engineer an approximation of their proprietary formula. Doing the math suggests that one of their 150 mg capsules is 44 mg white grape seed extract, 37 mg green-lipped muscle oil, and 69 mg Hoki oil. This means that the amount of DHA per capsule from green-lipped muscle is approximately 1.11 mg – i.e., virtually none.
This is actually kind of humorous. The product that makes fish oil obsolete due to its “superior” essential fatty acids is mostly low potency fish oil from Hoki fish. This is now the most expensive DHA supplement on earth. Said another way, this product costs .04 cents for each milligram of DHA, making it 36 times the price of high quality molecularly distilled DHA.
Replies to This Discussion
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Permalink Reply by my name is you on -
Interesting... I wonder what Mike Adams of naturalnews.com has to say about this. He is a big proponent of Moxxor, even on their Board of Directors, I believe, but he is also a big proponent of Byron and Wellness Resources.
I haven't tried Moxxor, but just about everything that I've tried that Mike Adams recommends, I've been thoroughly underwhelmed. However, I do think he does a great service by running naturalnews.com
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Permalink Reply by Jasmine.green on -
The fish oil studies also use overdoses.
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Permalink Reply by my name is you on
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Oooo the plot thickens!
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Permalink Reply by Lightlover on -
Yes, this story does look realy bad for Moxor.....
I know about Adams, he is still in my toplist of people, but sometimes his critics are not sharp enough
when judging products. To easy products are qualified as astonishing.
But the guy does great work.
Also follow the amusing opposite stories on naturalnews and mercola.com, the first bashing krill-oil, and the latter defending it (this discussion is on the terrain of sustainability of krill-harvesting..)
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Permalink Reply by Jennifer on
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giving this a bump to see if anyone has had good/bad/no change experiences with moxxor? thanks!
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Permalink Reply by Lightlover on
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Good idea Jennifer..!
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Permalink Reply by Lightlover on
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Alina, as you are saying the following:
"The proportionally largest ingredient in MOXXOR is in fact Greenlip mussel extract derived from our unique process"
* Do you also say this exactly on your website or/and or the Moxxor-product itself?
Do you underline this with different percentages of ingrëdients..?
If not, is there maybe something to hide? Or do you underestimate the intelligence of your cliënts
(which works in most of the cases, but is not a example of high integrity..)
If you don't, you can join a long row of producers, who apparently are claiming to sell a superior product, but are not able to communicate the special quality of their product to their cliënts or don't find precise communication
necessary.., all this being a disqualification on it's own, without regarding the intrinsic qualities of the product itself.
Or is it a good procedure to defend every single attack in every single place on the Internet, instead of
preventing attacks at the place where it should be, with good info ...(your website and the productlabel..) ?
Maybe you can answer this by quoting the info I ask about...?
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Permalink Reply by Lightlover on
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It would also be easier if you quote Byron's sentences which you are reacting to.
Without quoting, every single serious reader of this thread, has to control for themselves
the exact text you are reacting to (and in many cases this is a difficult process, as we all have different interpretations of texts, but quoting is always exact the same for everyone..).
Waste of time for many people...
If you would have quoted Byron, we could have seen that you leave many questions unanswered, and are only in a selective way answering him..
If you are not transparant in your communication, we fear the worst for the product, following the quote "the way you do anything is the way you do everything.."
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Permalink Reply by Lightlover on
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Did you send your reaction to Byron?
If not, some people may think your reaction at this forum is only in order to minimize self-damage, and not for the higher purpose of having a broad good general discussion about your product,
well, maybe I send this to him.
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Permalink Reply by Lightlover on
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As you say:
"Firstly, before I start on the incorrect information, the reverse engineering alluded to by Byron is well off the mark and totally inaccurate. The proportionally largest ingredient in MOXXOR is in fact Greenlip mussel extract derived from our unique process "
* Can you please say WHERE in the calculation below is the error? You say the calculation below is wrong, but you don't show where the error is..
Can you imagine what a student would think, if the professor did the same at his final examen..?
Quote from Byron:
Each 150 mg softgel capsule of the product contains a proprietary blend of Hoki fish oil and green-lipped muscle, amounting to 106 mg of fatty acids per capsule. Of the 106 mg, there are 16 mg of EPA and 19.5 mg of DHA. Most of these essential fatty acids are from the Hoki fish oil, since the company has stated that its green-lipped muscle oil is 3% DHA. If it were all from green-lipped muscle the 106 mg would yield 3.18 mg of DHA.
Based on the C of As on the company’s website and various components of the oils, it is possible to reverse engineer an approximation of their proprietary formula. Doing the math suggests that one of their 150 mg capsules is 44 mg white grape seed extract, 37 mg green-lipped muscle oil, and 69 mg Hoki oil. This means that the amount of DHA per capsule from green-lipped muscle is approximately 1.11 mg – i.e., virtually none.
This is actually kind of humorous. The product that makes fish oil obsolete due to its “superior” essential fatty acids is mostly low potency fish oil from Hoki fish. This is now the most expensive DHA supplement on earth. Said another way, this product costs .04 cents for each milligram of DHA, making it 36 times the price of high quality molecularly distilled DHA.
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Permalink Reply by Lightlover on
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So, and ALL this of mine is not even a judgment about the product itself, but more
about the impossibilities to judge the product (before buying) because of the bad communication form the side of Moxxor...
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Permalink Reply by Lightlover on
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Thanks EV, maybe I should try it myself and write an article defending it,
playing with Yin-Yang lol..., well I am serious.
Anyway I am not bashing this product (I can't because I can't get good info..), I just ask them for being clear, like you are in this case.
Natural medicine is not allowed to say a lot, because of big-pharma-fda mafia,
so we should at least say clearly what we are allowed to say, otherwise we help
them with censorship of ourselves, that is the main point I should have added above I guess...
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